How Clara AI nudges candidates forward through WhatsApp

PRODUIT

4 min read

Clara AI's WhatsApp integration covers the full candidate communication journey: from the moment a candidate applies, through the AI screening call, to booking confirmation and attendance reminder.

Every message is automated. No recruiter involvement required between application and scored list of candidates.

If your team is sourcing candidates in markets where WhatsApp is the dominant communication channel — Spain, the UK, and across Latin America — this is how the flow works.

What happens when a candidate applies

When a candidate applies for a role, their details arrive in Clara via the integration — from InfoJobs, an ATS, or another source.

Clara then reaches out to the candidate via WhatsApp and pre-qualifies the candidate with a series of questions specifically created based on your role requirements.

Booking the interview once shortlisted

Once a recruiter shortlists a candidate, they send a booking invite directly from the Clara dashboard. The candidate receives a WhatsApp message with a single-use link to choose their interview slot.

Single-use means one booking per link. Once a slot is taken, the link is blocked. This prevents duplicate bookings and eliminates the need for manual calendar management.

The candidate books in seconds — no login, no form, no back-and-forth with a recruiter.

What confirmation looks like

After booking, Clara sends a confirmation email with the meeting details. For online sessions, the meeting link is included.

24 hours before the interview, the candidate receives a WhatsApp reminder.

This reminder includes native Quick Reply buttons: ✅ Yes or ❌ No. The candidate taps their response — no message to type, no app to open.

If they confirm, their status moves to Confirmed. The 1-hour reminder fires as normal.

If they decline, the slot is freed automatically. The recruiter is notified. The next candidate can book.

Why this matters for high-volume hiring

For recruiters running multiple roles in parallel, the default pattern is manual: send an invite, wait, chase, confirm, repeat.

Every one of those steps takes time that could be spent evaluating candidates.

Clara's WhatsApp flow removes the manual layer entirely.

Candidates are notified, screened, invited, reminded, and confirmed without a recruiter touching the process. The recruiter sees the outcome — a confirmed shortlist — not the effort it took to get there.

Channel coverage

WhatsApp is used where it's most effective. Clara AI currently supports WhatsApp templates in English (UK and US) and Spanish (Spain). Other markets receive equivalent communication via SMS and email, with no change to the recruiter workflow.

If a candidate's number isn't WhatsApp-enabled, Clara falls back to SMS automatically.

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