Custom voice branding gives you direct control over what Clara AI says in every interview. Set the introduction, the closing, and how she answers company-specific questions. Every candidate interaction sounds like your team, not a generic AI call.

With custom voice branding, she introduces herself on behalf of your company, with your messaging, your culture, and your exact next steps. The difference is immediately noticeable to candidates.

Custom voice branding changes what Clara AI says

Three text fields give you control over Clara AI's voice:

• Call introduction sets the exact phrasing Clara AI uses when a candidate picks up: your company name, the role, and the tone you want to set

• Call closing controls how every interview ends. Include your next steps, any logistics candidates need to know, and the details that make your offer distinct

• Brand voice, context & FAQs defines how Clara AI behaves throughout the conversation. Company culture, common questions, compensation details, scheduling flexibility. Clara AI uses these instructions to answer candidate questions accurately and consistently

How behavioral instructions work in practice

XXL Burgers sets their Brand Voice instructions with specifics: starting pay of £12 per hour plus tips, team meals every shift, schedules that flex around students. When a candidate asks what it's like to work there, Clara AI tells them exactly that.

Without those instructions, she defaults to generic descriptions. With them, she sounds like someone who actually works at XXL Burgers. Candidates self-select based on accurate information, which means fewer drop-offs later in the process.

Why this matters for enterprise clients

At volume, a generic script means every candidate gets the same disconnected experience. They applied to your company but heard a voice that could represent anyone.

Custom voice branding closes that gap. Clara AI introduces herself using your company name, answers questions about your policies, and closes every interview with your specific next steps.

What you get back

• Fewer candidates questioning whether the call is legitimate

• Fewer dropped applications from candidates who couldn't get basic questions answered

• Consistent, branded candidate experience at any volume

The behavioral instructions layer handles company-specific questions automatically, without routing them back to your team.

Set up custom voice branding

Custom voice branding is available as part of Clara Pro.

Contact your account manager or reach out to sales@clara.works to get it enabled for your account.